Lead and Performance Analytics: stop guessing what actually works

Generating leads is only half the job. Converting them takes operational precision, and running your agency on gut feel is a quiet, expensive liability. Lead and Performance Analytics turn your PropertyList activity into a clear picture of what is working and what is leaking.

What you can see

• Where your leads come from, across the public portal, the MLS, your microsite and direct enquiries.
• Response times, the number that quietly decides whether a lead converts or goes cold.
• Conversion by source and by agent, so you know which channels and which people actually close.
• Pipeline health, so nothing valuable stalls unnoticed.

How it grows your agency

• Invest with confidence. Put money and effort into the channels that convert, and stop funding the ones that do not.
• Coach with evidence. Replace opinion with numbers in every team review.
• Fix the leaks. A slow response or a dead source shows up before it costs you a season of deals.

How to access it

1. Open Reports and Statistics in your dashboard.
2. Choose Lead and Performance Analytics.
3. Filter by date range, source or team member to find your next improvement.

Open Reports and Statistics in your PropertyList dashboard to run one now, or explore the wider market at PropertyList Intelligence.