Using shared listings in your marketing
What you may do with another agency’s shared listing on social media, your website and in brochures, what needs permission, what goes on the post, and what happens when the listing is withdrawn.
Members ask this often, so here it is in one place. It follows from clause 3.9 of the Terms and Conditions, which is the text that binds; this page explains it.
Your own listings
Market them however you like. They are yours and we place no restriction on where you post them.
Another agency’s shared listing
Every listing on the MLS that is not marked “Do not share with other agents” comes with a standing licence for other members to market it. You do not need to ask first for the uses below.
What you may do
- Show it on your MicroSite, your Website Builder site and your own website fed from PropertyList.
- Make an Instant Brochure of it, branded or unbranded.
- Post it on your own organic social media: Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest and the like.
- Use its photographs, description, key facts and floor plans.
- Crop, add your own text overlay, and build carousels or collages, as long as every image is that property.
What needs the listing agency’s written permission
- Paid advertising of any kind: boosted posts, Meta or Google ads, paid placements.
- Video, virtual tours and 360 content.
Ask for each listing separately. You can route the request through MLS Support so both of you hold the record.
What is never allowed
- Pushing another agency’s listing to Idealista, Fotocasa, Rightmove or any other portal, marketplace or feed. Portal syndication stays with the listing agency, always.
- Presenting it as your exclusive instruction.
- Removing or covering watermarks, AI staging or virtual renovation shown as the current condition, or mixing images from different properties.
- Publishing the listing agency’s internal reference, the seller’s or occupant’s personal details, or the exact address unless the listing itself shows it.
What must go on the post
- Your own brand, your own reference code, your own enquiry route. When you market a shared listing it carries your short code, not the listing agency’s number. How the two references work is explained here.
- The current price and status as published on the platform.
- The energy rating where advertising law requires it (Real Decreto 390/2021 applies to social posts as much as to portal listings).
You do not have to name the listing agency. The buyer meets them when the collaboration starts, not in your post.
When the listing goes
The licence ends the moment a listing is withdrawn, sold, let, marked “Do not share” or removed. Stop any paid campaign immediately, and within seven days remove every post or mark it as no longer available. If the listing agency asks for a specific post to come down, it has to go within 48 hours.
Photo rights
By sharing a listing on the MLS, the listing agency warrants it has the rights to let other members market it, including from the photographer, and indemnifies members who use it within these rules. If you are the listing agency, that is worth checking before you share. PropertyList gives no warranty on member content and is not a party to the licence between members.
If you would rather nobody marketed a listing
Mark it “Do not share with other agents” (how to, and what it costs). It leaves the MLS, other agencies’ sites and feeds, and this licence, while staying live on the public portal and in your own account. Your first five private listings are free; after that each one is 5 credits.
Using a marketing agency
You can have an employee, assistant or outside agency do your posting. You stay responsible for what they do under these rules, and the licence cannot be passed on or sublicensed.
Questions or permission requests: MLS Support.