Automation and Nurture
Your database is your pension.
You already know hundreds of buyers, sellers and landlords. Some of them are moving this year. Nurture stays in touch with all of them without you, and tells you the moment one is ready.
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1,050+ agencies and 1,460+ agents are on the network. Nurture is free, and the board fills up before you switch anything on.
Sent under your name, one a week at most
- Aug 2022Birthday
- May 2023A year since signing
- Dec 2024Christmas
- May 2026Annual valuation
4 emails in four years, all under your name.
The deals you have already earned.
Nobody loses these on purpose. They go quiet one week at a time, while you are busy with the deal in front of you.
The client from four years ago.
They bought through you. When they sell, they call whoever they heard from most recently. Often that is the agency that sent a market update, not the one that handed them the keys.
The buyer who went quiet.
Financing fell through in March. By October they are a buyer again, with a deposit and a mortgage in principle, and they are somebody else’s client now.
The landlord you never called.
Landlords buy again, refer other landlords and eventually sell. Nothing is ever urgent with them, so they are the easiest to go quiet on.
It runs on dates you already have.
When a deal is won you are asked for the sign date, the birthdays, whether they live there or invest, and their language. Nothing else needs setting up. Tenancies that go live in the Rentals Module land here too.
Emails that ask for nothing
Emails that find the next deal
The part that earns: it knows when to stop.
What it watches for
- A click on a valuation link.
- A reply.
- The same "thinking of selling?" email opened three times in a week.
What happens next
- The automated emails for that person stop.
- They are tagged Hot.
- A call goes to the top of your Daily Action Queue, with the reason on the card.
A contact coming back out of Nurture never costs a credit.
Watch it work before you switch it on.
The board fills up anyway. Every won deal lands on it, the sign dates and birthdays are collected, and a counter shows what the month would have sent. Nothing goes out until you decide it should, and when you do, it starts with everything it has gathered.
Nothing sends until you say soStarts already loaded
You stay in control of every message.
Automation is only worth having if you would be happy for a client to read the whole thing back to you.
- One email per contact per week, however many sequences they are in. If two fall in the same week, the personal one wins.
- Consent is recorded per contact and unsubscribes are honoured. A contact who opts out stays on the board and receives nothing.
- Every contact has a timeline of what has been sent and what is next. You can read, edit or skip anything on it.
- Switch it off for one person, or for one type of email, when you know something the system does not.
- Anyone detected as another agent is excluded from all of it, so a valuation never goes to a co-broker.
- Emails go out in the language the client chose when the deal was won.
Automation and Nurture
Free
One product, with nothing to add on.
- The Nurture pipeline, filled by every deal you win
- Birthday, anniversary and Christmas emails under your name
- An annual valuation note for homeowners
- Portfolio and rent notes for investors, renewal notes for landlords
- Rent versus mortgage notes for long-term tenants
- Intent detection and Hot tagging
- The Daily Action Queue, with the reason on the card
- One email a week per contact, at most
- Consent and unsubscribe records per contact
- Other agents excluded automatically
- Emails in each client’s own language
- A counter of what would have gone out, before you switch it on
A contact returning to you from Nurture is never charged.
Create your free agency accountFed by your pipelines. Most of them are free.
Every deal you close lands in Nurture, whether or not you switch the follow-up on. Leads, Sellers and Property run free with no limit.
A lead you move into the Buyer pipeline costs 1 credit, and your first 5 are free. The Tenants pipeline comes with the Rentals Module, 50 credits per 30 days. A contact coming back to you from Nurture never costs a credit.
The more you run your agency here, the more your database is worth, and it is yours either way.
Before you ask.
What does it cost?
Nothing. Nurture is part of Automation and Nurture, which is free. It covers the Nurture pipeline, every automated email, Hot-lead detection and the Daily Action Queue. It is one product, so there is nothing to configure or add on.
Will it send things I would be embarrassed by?
You can see every email before it goes. Each contact has a timeline of what has been sent and what is scheduled, and anything upcoming can be read, edited or skipped. Nobody gets more than one email a week, agent contacts are excluded entirely, and you can switch a person off completely without removing them from the board.
Where does the information come from?
From the moment a deal is won. The system asks for the sign date, birthdays, whether they are living there or investing, the language they prefer, and marketing consent. That is what makes the emails specific rather than generic. If something is missing it asks you for it rather than guessing.
What happens when someone shows interest?
The automated emails for that contact stop, they are tagged Hot, and a call goes to the top of your Daily Action Queue with the reason attached, for example that they opened a valuation email three times this week. A contact coming back to you out of Nurture never costs a credit.
What happens before I switch it on?
The board fills up either way. Every won deal puts the contact on it and the details are collected as normal, but nothing sends, and a counter shows what the month would have sent. When you switch it on it starts with everything it has been gathering rather than from an empty screen.
The clients you already have are the cheapest ones you will ever win again.
Listing on the MLS, the Leads, Sellers and Property pipelines that feed Nurture, and Nurture itself are free. Switch the follow-up on whenever you are ready.
Create your free agency accountWant the detail first? Read the Nurture guide.