Tips for Creating High-Quality Property Listings

In our active co-broking infrastructure, visibility depends on the quality of your data. Photos, detailed descriptions and completed feature fields all count. The more data you input, the higher your listing will rank within the Smart MLS, putting your property directly in front of active buyers and co-broking agents.

Use all the available ranking boosters when you deploy a new mandate to the network.

Lead with the features that make the property distinctive. Write for what a buyer wants and for the practical terms they search on, such as being "Close to Schools". Our internal Smart Search algorithm rewards depth and detail - the more descriptive your text, the better your property will perform on the MLS.

In digital real estate, high-quality photos are critical. Invest in professional shots, or use a high-end camera with good lighting, to show every room and all outdoor spaces. The volume and quality of your visual assets are direct ranking boosters: the more professional photos you provide, the higher your ranking will be within the PropertyList ecosystem.

Complete the feature fields rather than leaving them blank. Record every attribute that sets your exclusive mandate apart. Does the property have a Private Pool? Is it Close to Beach? Select them all. The more features you select, the more buyers you will attract through our advanced filtering tools.

Create a video or a virtual walk-through. It lets potential buyers explore the property from anywhere in the world and acts as a ranking booster for your listing.