Featuring Your Listings on the Public Portal: Capturing Direct Leads
Stop paying exorbitant monthly fees to legacy advertising boards. With PropertyList, you have the strategic advantage of a flexible, pay-as-you-go ecosystem designed to generate high-intent direct leads exactly when you need them.
The "Direct Lead" Advantage
By default, uploading your properties to the internal MLS for co-broking is completely free. However, when you need to accelerate a specific mandate and target consumers directly, you can optionally choose to feature your property on the Public Portal.
Featuring your listing on the public-facing platform provides several strategic benefits:
- Maximum Consumer Visibility: Your property is highlighted on the public portal, ensuring it is seen by active buyers and renters browsing the region.
- Direct Lead Generation: Instead of relying entirely on co-broking, enquiries generated from the public portal come directly to you as the listing agent.
- Automated CRM Integration: When a buyer requests a viewing or sends a message, that direct lead is instantly captured and populated into your free Smart CRM pipeline for immediate follow-up.
How to Deploy Credits for Public Exposure
We believe you should only pay for the marketing you actually use. To feature a property on the public portal or open direct consumer leads, you utilise the PropertyList credit system.
- Pay-As-You-Go Flexibility: You can purchase credits in bulk (which do not expire) and spend them at your own pace to feature specific listings whenever you secure a new mandate.
- Monthly Subscription Strategy: If your agency handles a high volume of direct consumer leads, you can opt for a monthly subscription. This provides a recurring allocation of credits designed specifically to unlock premium features, such as opening direct leads directly from the public property portal.
Simple Steps to Featuring
- Navigate to “My Listings” within your dashboard.
- Open any of your direct listing and click the button at the top named: “FEATURE”.
- Select the “Feature on MLS” button.
- Click “Submit”. (Existing account credit will be used, or a payment method can be entered). PropertyList is a secure platform ensuring your transactions are safe. Learn more here.