MicroSite & Share Properties: Automating Direct Leads
No Website? No Problem!
The infrastructure equips every verified agent with a completely FREE, whitelabel, uniquely branded website link, known as a “MicroSite”. You can use this powerful digital asset to share your entire portfolio or highlight specific selected properties.
Your dedicated MicroSite operates on a secure, neutral domain: https://**Your-Agency-Name**.estate-agency.co
(Note: estate-agency.co is a completely independent URL and is not connected to any other domain, ensuring your branding remains front and centre.)
This dedicated MicroSite allows you to:
- Effortlessly Showcase MLS Properties: Create a stunning, highly professional online presence for your agency. You can display your inventory as a full, comprehensive website or highlight precisely selected properties featuring your own custom branding for specific clients.
- Simplify Lead Capture: Every single property link features a built - in contact form. This frictionless form captures enquiries directly from potential buyers and renters, automatically linking the new data straight into your CRM contacts.
Smart Lead Management & Tracking
Maintaining an organised pipeline is critical. The system is engineered to eliminate manual data entry by processing incoming MicroSite leads intelligently:
- New Leads: When a new prospect enquires about a specific property via your link, a brand - new contact profile is automatically generated within your account. The exact message and the specific property they enquired about are immediately linked to their automated history timeline.
- Existing Contacts: If a client already saved in your database submits an enquiry, the system recognises them instantly. Their existing contact timeline is smartly updated with the new message, and the enquired property is seamlessly linked to their profile.
Total Accountability: Every single link generated by the system is unique and traces directly back to the specific user who created it. This allows admins and staff members to easily track exactly what they have sent and accurately monitor the direct leads generated from their personal marketing efforts. Agency admins maintain complete oversight of this activity within the “MicroSite Leads” tab.
Strategic Configuration: MicroSite Options
When generating a link, you have total control over where your digital traffic flows:
- Check the box: This will link your selected shared properties directly to your branded mini-website via the logo in the header, keeping clients entirely within your exclusive digital ecosystem.
- Uncheck the box: The logo in the header will either strategically link out to your agency’s external website (if you have added one to your profile) or simply be disabled.
Step - by - Step: How to Share Properties
To instantly distribute a listing and capture leads, execute the following workflow:
- Step 1: Select a Property Navigate your dashboard and choose the specific property mandate you wish to share with a client or on your marketing channels.
- Step 2: Generate the Asset Click the “SHARE” button. The infrastructure will instantly generate a highly secure, unique URL link specifically for that property.
- Step 3: Share Instantly & Save to Contact Easily distribute the link via WhatsApp, social media, email, or any other digital platform. Pro Tip: Before sending, you can save a strategic private note within the system confirming that this specific link was shared with an existing or new contact in your account, maintaining a flawless activity history.
The Conversion Engine
Once deployed, your MicroSite works for you automatically. Every MicroSite link comes equipped with a built - in contact form. When someone clicks on your property and fills out their details, you will immediately receive a “MICROSITE LEAD” alert.
- If the contact is already saved in your ecosystem, their history timeline will be updated to reflect exactly when and what you sent, and you will receive an email notification.
- If the contact is completely new, the infrastructure will automatically create their profile, log the relevant information and message into their timeline, and instantly notify your team.