Featuring Your Listings on the Public Portal: Capturing Direct Leads
PropertyList operates a powerful dual infrastructure. While our core Smart MLS allows you to share properties freely with a vast network of verified real estate professionals, our Public Property Portal is engineered to put your portfolio directly in front of active buyers and renters.Stop paying exorbitant monthly fees to legacy advertising boards. With PropertyList, you have the strategic advantage of a flexible, pay-as-you-go ecosystem designed to generate high-intent direct leads exactly when you need them.
The "Direct Lead" Advantage
By default, uploading your properties to the internal MLS for co-broking is completely free. However, when you need to accelerate a specific mandate and target consumers directly, you can optionally choose to feature your property on the Public Portal.
Featuring your listing on the public-facing platform provides several strategic benefits:
- Maximum Consumer Visibility: Your property is highlighted on the public portal, ensuring it is seen by active buyers and renters browsing the region.
- Direct Lead Generation: Instead of relying entirely on co-broking, enquiries generated from the public portal come directly to you as the listing agent.
- Automated CRM Integration: When a buyer requests a viewing or sends a message, that direct lead is instantly captured and populated into your free Smart CRM pipeline for immediate follow-up.
How to Deploy Credits for Public Exposure
We believe you should only pay for the marketing you actually use. To feature a property on the public portal or open direct consumer leads, you utilise the PropertyList credit system.
- Pay-As-You-Go Flexibility: You can purchase credits in bulk (which do not expire) and spend them at your own pace to feature specific listings whenever you secure a new mandate.
- Monthly Subscription Strategy: If your agency handles a high volume of direct consumer leads, you can opt for a monthly subscription. This provides a recurring allocation of credits designed specifically to unlock premium features, such as opening direct leads directly from the public property portal.
Simple Steps to Featuring
- Navigate to “My Listings” within your dashboard.
- Open any of your direct listing and click the button at the top named: “FEATURE”.
- Select the “Feature on MLS” button.
- Click “Submit”. (Existing account credit will be used, or a payment method can be entered). PropertyList is a secure platform ensuring your transactions are safe. Learn more here.