PropertyList.es - Privacy Policy
Introduction
We comply with the EU GDPR for all EU/EEA data subjects and analogous national laws where applicable, including the UK Data Protection Act 2018 (UK GDPR). Foreign agencies and their clients remain subject to these data protection requirements.
Who we are
Information We Collect
- Name
- Email address
- Phone number
- Business or company details
- Business address
- Photographs and logos for profile customisation
- IP address
Legal Basis:
2. Usage Data
- IP address
- Browser type and version
- Operating system
- Access dates and times
- Pages viewed
- Clickstream data
- Property view counts to generate reports
Legal Basis:
3. Cookies and Tracking Technologies
- Essential Cookies: Necessary for platform operation.
- Analytical Cookies: For user behaviour analysis (e.g., property views).
- Advertising Cookies: To display relevant ads (if applicable).
- Consent Mechanism: A cookie banner will appear when you first visit, allowing you to accept or reject cookies.
Verification of Professional Activity
How We Use Your Information
- To provide and maintain our services (Contractual Necessity)
- To manage user accounts and profiles (Contractual Necessity)
- To send important updates and marketing materials (Consent)
- To process transactions and manage orders (Contractual Necessity)
- To analyse platform performance and improve services (Legitimate Interests)
- To enforce our Terms and Conditions (Legitimate Interests)
- To respond to legal requests and prevent harm (Legal Obligation)
To protect agent assets: We do not access or reallocate leads that an agent brings to the platform themselves through their own marketing. Only public portal leads can be reallocated, and only under the purchase model described in clause 6.1(b) of our Terms and Conditions.
Data Storage, Security, and Retention
1. Storage
We employ advanced cybersecurity measures, including:
- Encryption of sensitive data
- Regular server monitoring
- Use of CloudFlare for enhanced security
Note: While we strive to protect your data, no system is completely secure.
- Account and profile data. While your account is open, then 12 months after it closes.
- Listings and listing history. While published, then 24 months after removal.
- Contacts, leads and correspondence you enter in the CRM. Yours to delete at any time. On account closure they are deleted 90 days afterwards. We process them on your instructions under clause 4.4 of the Terms.
- Platform-generated leads and enquiries. 24 months from the last activity on the lead.
- Contacts left at fairs and events. This line applies instead of the line on platform-generated leads and enquiries above: until the end of January 2027, or earlier if you withdraw your consent. Only the record of consent is then kept, for 3 years. See Contacts at fairs and events.
- Property Services registrations. Up to 24 months after registration, or earlier if you ask us to remove you. See Property Services registrations.
- Invoices, payments and the credit ledger. 6 years from the end of the accounting year, as required by Spanish commercial and tax law.
- Records of consent. While the consent stands, then 3 years, so we can show it was given (except contacts at fairs and events and Property Services registrations: see those sections).
- Support tickets and correspondence with MLS Support. 24 months from closure of the ticket.
- Confidential reports. 12 months, as set out below.
- WhatsApp groups. See How we run our WhatsApp groups.
- Security and access logs. 12 months.
- Analytics. Google Analytics data is kept for 14 months. Our own aggregated measurement is kept indefinitely and contains no personal data.
- Backups. Overwritten in the ordinary backup cycle, no later than 35 days.
- Immediate action will be taken, such as isolating affected servers.
- We notify the Spanish supervisory authority (AEPD) without undue delay and, where feasible, within 72 hours of becoming aware of the breach.
- Where the breach is likely to result in a high risk to your rights and freedoms, we notify you without undue delay.
Sharing Data with Third Parties
- Legal Requests: Compliance with subpoenas or court orders (Legal Obligation).
- Business Transactions: In the event of a merger, sale, or asset transfer (Legitimate Interests).
- Trusted Partners: Hosting providers, payment processors, or analytics providers bound by Data Processing Agreements (DPAs).
Connecting AI assistants to your account (MCP and API keys)
Introductions to third-party service providers
Lead Confidentiality
Contacts at fairs and events
- Controller. PropertyList, Calle Ancla 1, 29670 Marbella (Málaga), Spain. Email: [email protected]. We have not appointed a data protection officer; write to the same address.
- Why and on what legal basis. To answer your message: our legitimate interest in replying to people who contact us (Article 6(1)(f) of the General Data Protection Regulation). To email you about PropertyList after the fair: only if you tick the second box, and then on your consent (Article 6(1)(a)). You can object to the first at any time, and withdraw the second at any time, by writing to [email protected] or replying to any of our emails. Withdrawing does not affect the lawfulness of the processing before it.
- Who receives your data. Only the PropertyList team sees it. We do not sell your data; we share it only with these providers and where the law requires it: DigitalOcean (Frankfurt, Germany, inside the EEA: hosting and database); Amazon Web Services EMEA SARL (Ireland, inside the EEA: sending the internal alert email, which contains no personal details); Cloudflare (network protection and delivery of the website; it may process data outside the EEA, under the safeguards described under International Data Transfers); and Contabo GmbH (Lauterbourg, France, inside the EEA: backups).
- What we do not do. We take no automated decisions about you and do no profiling. We do not send you a confirmation email, and we do not email you unless you ticked the second box.
- How long. We delete these details, including from our internal records, at the end of January 2027, or earlier if you withdraw your consent; backup copies are overwritten in the following weeks. After that we keep only the record of your consent (date and time, consent version and the boxes you ticked) for 3 years, so that we can show it was given. IP addresses in security logs follow the 12 months set out above.
- Your rights. Access, rectification, erasure, objection, restriction and portability, by writing to [email protected]. You can also lodge a complaint with the Spanish Data Protection Agency (aepd.es).
Property Services registrations
- Controller. PropertyList, Calle Ancla 1, 29670 Marbella (Málaga), Spain. Email: [email protected]. We have not appointed a data protection officer; write to the same address.
- Why and on what legal basis. To email you that Property Services has opened and what it costs: you asked for this by registering, and we rely on that consent (Article 6(1)(a) of the General Data Protection Regulation); it is also why the email is allowed under article 21 of Spain's Ley 34/2002 (LSSI). You can withdraw it at any time by writing to [email protected] or replying to our email; withdrawing does not affect the lawfulness of the processing before it. To count which services and towns were waiting, so we knew what to build first, and to let the moderators of the Property services WhatsApp group match a number that asks to join with its registration: our legitimate interest in planning the service and running the group (Article 6(1)(f)). You can object to this at any time at the same address.
- Who receives your data. The PropertyList team, and the moderators of the Property services WhatsApp group, who see the services, business name, area and WhatsApp number of a registration so they can deal with requests to join. We do not sell your data, and apart from those moderators we do not pass it to agents or other providers. We share it only with these providers and where the law requires it: DigitalOcean (Frankfurt, Germany, inside the EEA: hosting and database); Amazon Web Services EMEA SARL (Ireland, inside the EEA: sending the internal alert email, which contains no personal details); Cloudflare (network protection and delivery of the website; it may process data outside the EEA, under the safeguards described under International Data Transfers); and Contabo GmbH (Lauterbourg, France, inside the EEA: backups). If you join the WhatsApp group, the section How we run our WhatsApp groups also applies.
- What we do not do. We take no automated decisions about you and do no profiling. That registration created no account and no charge, and we send you no marketing beyond the opening notice and the price.
- How long. Up to 24 months after you registered, or earlier if you ask us to remove you. Backup copies are overwritten in the following weeks. If you go on to create a provider profile, the rest of this policy applies to it.
- Your rights. Access, rectification, erasure, objection, restriction and portability, by writing to [email protected]. You can also lodge a complaint with the Spanish Data Protection Agency (aepd.es).
User Rights
- Access: View the personal data we hold about you.
- Correction: Rectify inaccurate or incomplete data.
- Deletion (“Right to Be Forgotten”): Request erasure of your personal data.
- Portability: Obtain a copy of your data in a portable format (when technically feasible).
- Restriction: Limit how your data is processed.
- Objection: Object to data processing based on legitimate interests or direct marketing.
- Withdraw consent: Where we rely on your consent, withdraw it at any time. This does not affect processing carried out before you withdrew it.
WhatsApp Group Participation and Data Use
- Displaying your name, business name, and phone number as part of messages
- Sharing your listing details, business logos, or images if voluntarily submitted
How we run our WhatsApp groups
A PropertyList phone number is a member of our WhatsApp groups. A program on our server, which we call the reader, is linked to that number.
Member lists of our groups. For each PropertyList group, the reader keeps the list of members that WhatsApp gives to our number because our number is in the group: each member's WhatsApp identifier, the phone number it belongs to, and the name the member shows on WhatsApp.
Which registered agents are in which group. Once a day we compare those member lists with the phone numbers on PropertyList accounts. Our internal system stores the result: which registered agents are, or may be, in which group. Where two accounts share a phone number we cannot tell which of them is in the group, so both are marked as possible members. The comparison stores nothing about numbers that match no account.
Group messages. Messages posted in our groups reach the reader as they are sent. Once a day, the reader deletes its copy of them, together with the encryption keys for those messages. Before deleting them, we keep market figures from posts about properties and property requests: for each month, area, sale or rental, property type and number of bedrooms, the number of different prices and the typical price, and from 10 different prices, the range in which the middle half of the prices fall. We do not keep the day, the group, the sender or the message text, and we publish a figure only when it is based on at least 5 different prices. Until the month ends, the prices behind these figures are held in a working file on our server, without the day, group, sender or text. The WhatsApp app on our phone keeps the group chats, as on any member's phone.
Groups we do not run. Our number may also be in some WhatsApp groups that PropertyList does not run. The reader keeps their messages and member lists only until its daily deletion.
One-to-one messages. Messages sent to or from our number in individual chats are kept by the reader and copied to our internal system, where they are linked to the sender's PropertyList record if the sender is a registered agent. We use them to see and answer replies, and to keep track of our conversations with each agent.
People without an account who write to us. If someone without a PropertyList account writes to our number, we keep their number, name and message to review it. A message we have not dealt with is held in our review list for up to 30 days. If we decide not to follow up, we may keep the number on a list of numbers we do not follow up, so that it is not held for review again.
If you ask us to message you. If we invite members of a group to reply YES so that we send them listings and updates one-to-one, and you reply YES, we keep your number, name and reply as a record of your consent, and we use them to send you those messages. Our legal basis is your consent (Article 6(1)(a) of the GDPR). You can withdraw it at any time by replying STOP or by writing to us; we then stop and record that you withdrew. Withdrawing does not affect messages sent before. We keep the record of your consent as set out under Records of consent in the retention list above.
Connection data. To stay linked to WhatsApp, the reader also holds the technical data WhatsApp needs: the encryption keys for our number, the contact names and numbers WhatsApp syncs to a linked device from our phone, and a table that turns WhatsApp identifiers into phone numbers. This can include people we have been in a group or a chat with, including people who have since left a group. We use it to keep the connection working and to turn member identifiers into phone numbers for the daily comparison above.
What we use it for.
- Running the groups: checking who is a registered member, giving priority to members who share their listings when a group is full (Terms, clause 5.6.1), and removing members whose account has closed or who no longer meet the group rules.
- Answering and recording one-to-one messages.
- Sending listings and updates to people who have asked for them, as described above.
- Monthly market figures, as described above.
We do not sell this personal data.
Why we may do this. Apart from the consent described above, we rely on our legitimate interest in running the groups safely and fairly, and in answering the people who write to us (Article 6(1)(f) of the GDPR). Where the person writing to us is a PropertyList user, we also rely on our contract with them (Article 6(1)(b)).
Your right to object. You can object at any time to processing based on our legitimate interest (Article 21 of the GDPR), using the details in the Contact section of this policy.
If you are in one of our groups but have no PropertyList account. Your number did not come from you: WhatsApp gives it to our number because our number is in the group. We keep your number, WhatsApp identifier and WhatsApp name in the group's member list while you are in the group, so that we can run it. Your number and name can also stay in our connection data, as described above. Unless you write to us, we do not use your number to contact you. You have the same rights as anyone else under this policy, including access, erasure, restriction and objection, and you can ask to be removed from the group, using the details in the Contact section. While you remain in a group, WhatsApp keeps sending us its member list, so leaving the group is the way to stop it.
How long we keep it.
- Member lists of our groups: while you are in the group. When you leave, you are removed from our copy the next time WhatsApp sends that group's member list, which happens when the group is active.
- Which registered agents are in which group: rebuilt every day from the member lists above.
- Group messages and the encryption keys for them: deleted by the reader once a day.
- Messages and member lists from groups we do not run: deleted by the reader once a day.
- Monthly market figures: 36 months. The working file of prices for the current month: deleted when the month's figures are published.
- One-to-one messages: 24 months from the last message or call in that conversation. After that we delete the messages but keep a record that the conversation took place (its dates and topic) and, for someone without a PropertyList account, their name and number, for as long as we keep that person's record in our internal system.
- Messages from people without an account that we have not dealt with: up to 30 days in our review list. Numbers we have decided not to follow up: kept on that list so that they are not held again.
- Records of a YES request: as set out under Records of consent in the retention list above.
- Connection data: while our number stays linked to the reader.
Who else is involved. WhatsApp Ireland Limited runs the WhatsApp service and has its own privacy policy for the data it holds. The reader and our internal system run on servers operated by Contabo GmbH in Lauterbourg, France, which acts as our processor.
User Responsibilities and Legal Compliance
- Real estate marketing laws and licensing requirements
- Consumer protection and advertising standards
- Data protection laws (e.g. obtaining consent for sharing third-party data or images)
- Anti-discrimination regulations in housing and services
- Copyright and intellectual property rights for media or branding elements
EU/EEA residents may exercise their rights with PropertyList.es or, if preferred, with their national supervisory authority. Users may also contact the Spanish AEPD for any concerns regarding data protection.
International Data Transfers
Children’s Data
Cookies Policy
- Essential Functionality: Ensure smooth platform operation.
- Analytics: Measure performance and usage patterns.
- Managing Cookies: You can manage your preferences through browser settings or the cookie banner on our website.
This cookie consent framework applies to all users, including agencies and clients accessing the platform from outside Spain, within the EU/EEA.
Mobile Application
Changes to this Privacy Policy
Contact Information
Compliance and Audits
Confidential Reports and Fraud Prevention
PropertyList operates a confidential channel through which users can report suspected scams, fraudulent listings, or problems with an agent or a property-related service. This section explains how we handle the personal data involved.
What we collect. When you submit a report, we collect the information you choose to provide, which may include your name and email address, a description of what happened, amounts and dates, any evidence or references you supply, and information identifying the agent, company, service provider or listing you are reporting (the reported party).
Lawful basis. We process this data on the basis of our legitimate interests, and those of our users and the public, in preventing fraud, protecting consumers and maintaining the integrity of the PropertyList network. Where a report concerns possible criminal conduct, we may also process it to comply with a legal obligation or to cooperate with the competent authorities.
How we use it. Reports are reviewed confidentially by our trust team. We do not publish reports or the identity of the person reporting, and we do not maintain a public list of reported parties. We do not act on a single unverified report in isolation; we look for corroborating evidence and give any reported party the opportunity to respond before taking any action under our Terms.
Retention. Confidential reports are retained for up to 12 months and then deleted, unless a longer period is necessary for an ongoing investigation, to establish, exercise or defend legal claims, or to comply with a legal obligation.
Rights of a reported party. A person or company that is the subject of a report has data-protection rights, including the right to be informed of and to access personal data we hold about them, and to request its rectification or erasure. We may restrict these rights where necessary to protect the confidentiality and safety of the person who made the report, to avoid prejudicing an investigation, or where otherwise permitted by law.
Sharing. We do not sell or publish report data. We may share it with the competent authorities in response to a lawful request or court order, and with our professional advisers where necessary to handle a report.
Site Analytics, Usage Data and Automated Processing
Analytics. On our information websites we use analytics to understand how visitors find and use our content so we can improve it. This includes Google Analytics and Google Search Console, together with our own first-party measurement of aggregate activity such as page views and clicks on links (for example, whether a visitor clicks through to the property portal). This usage data is aggregated and is not used to identify you personally. We also record automated visits by search-engine and AI-assistant crawlers. Our lawful basis is our legitimate interest in operating, securing and improving our services. You can control cookies through your browser and any cookie settings we provide (see our Cookies Policy above), and we do not sell this data.
Automated processing. Some features, such as property alerts and property matching, use your saved preferences to notify you automatically of listings that may be relevant to you. These do not produce legal or similarly significant effects for you, and we do not make decisions about you based solely on automated processing.
Data-protection contact. To ask a question about how we handle your personal data, or to exercise your rights (including access, rectification, erasure, restriction, objection or portability), please contact us using the details in the Contact section of this policy, marking your message for the attention of data protection. You also have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD).
Version history
- 12 November 2026. Property Services registrations: the section now covers registrations made before Property Services opened, and the registration form is closed. Platform leads: portal leads for rental listings are free. Before buying a paid lead, an agency (the listing agency or, after 48 hours, another Member it is offered to) sees the enquirer’s message with phone numbers, email addresses and other contact details removed, as well as which property it concerns, its language and the channel it came through; the name and contact details are shown only once the agency buys the lead.
- 10 November 2026. Partner portals: your own published listings are sent to partner property portals unless you switch this off, and enquiries made through those portals are handled like enquiries on our portal, including reallocation. An agency offered a reallocated lead is told which agency the enquiry first went to.
- 10 November 2026. Platform leads: public portal leads become paid leads under clause 6.1(b) of the Terms and Conditions. A lead the listing agent does not buy within 48 hours of the enquiry arriving may be offered to another Member with the same or a similar property, who sees which property the enquiry concerns and, if it buys the lead, the enquirer’s name, contact details and message. The promise to announce this model by email at least 30 days before it applied is removed.
- 9 November 2026. Platform leads: the 72-hour reallocation rule is removed, to match clause 6.1(b) of the Terms and Conditions. No response-time condition applied to public portal leads on that date.
- 7 November 2026. New section: Property Services registrations. It explains what we keep when a service provider registers interest on the Property Services page, why, the legal basis, who sees it (including the moderators of the Property services WhatsApp group), the providers involved and how long we keep it. Retention list: new line for these registrations, and Records of consent now points to it. Until this date the internal alert email for these registrations carried the details given; it no longer does, and those earlier emails are being deleted.
- 2 November 2026. New section: Contacts at fairs and events. It explains what we keep when you leave your details at a fair such as Sun&Tech, the legal basis for answering you and for emailing you afterwards, who receives the data, and that we delete it at the end of January 2027. Retention list: new line for these contacts, and Records of consent now points to it. Storage, the list of processors and International Data Transfers corrected: the production servers are in Frankfurt, Germany (DigitalOcean, LLC, region fra1), inside the EEA; the reference to the United Kingdom adequacy decision for hosting is removed.
- 26 October 2026. New section: How we run our WhatsApp groups. It explains what the program linked to our groups’ phone number keeps (member lists, one-to-one messages and connection data), its daily deletion of group messages, the monthly market figures kept from posts, the daily comparison with registered accounts, how we handle YES replies asking for listings and updates, the legal basis, how long we keep it and your rights. The program has run since at least July 2026, before this notice. Contabo GmbH, already listed for our backups, also hosts our internal operations system and this program, in Lauterbourg, France. Restriction added to the list of rights in the data-protection contact.
- 13 October 2026. Processors: Amazon Web Services EMEA SARL added as the service that sends our emails (Amazon SES). It has done so since the end of September 2026, before this notice. Members may object under clause 4.4(g) of the Terms until 12 November 2026 by emailing [email protected].
- 7 October 2026. New section: Who we are (PropertyList, Calle Ancla 1, 29670 Marbella, [email protected]). Storage and International Data Transfers corrected: the production servers are in London, United Kingdom (DigitalOcean, LLC), outside the EEA, under the adequacy decision for the United Kingdom and DigitalOcean’s Standard Contractual Clauses; backups are kept by Contabo GmbH in Lauterbourg, France. Contabo added to the list of processors. Connecting AI assistants: the MCP server address, how to disconnect and what happens after, and the new AI Assistant App Terms. Requests and questions by email to [email protected].
- 26 August 2026. New section: Connecting AI assistants to your account (MCP and API keys). It explains what is transmitted to an assistant’s provider when an agency connects one to its CRM, the provider’s independent role, the public tier, buyer enquiries sent through assistants, and how to revoke a key.
- 19 August 2026. Distribution of your listings and business contact details: added the marketing of shared listings by other members under clause 3.9 of the Terms. Corrections following a full review: breach notification aligned with Articles 33 and 34 GDPR; account creation moved from consent to contractual necessity; right to withdraw consent added; retention wording corrected; the list of providers outside the EEA made non-exhaustive and Cloudflare and Google Analytics named; a retention schedule and a named list of processors published, following clause 4.4 of the Terms.
- 23 July 2026. Mobile Application section added; international transfers section corrected; paragraph on distribution of listings and business contact details added.
- 8 February 2025. Original version.