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Instant Content, for the Website Builder

A blog post and an area guide every week. Written from your own listings.

Instant Content drafts them for your Website Builder site, with the average price per m² of homes sold in the town, from notary records, where there are enough sales. You approve each one.

30 credits a month on top of the Website Builder. Your first post is a free trial, once your Website Builder site is published.

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1,080+ registered agencies are on PropertyList.

Area guideDraft, waiting for your review

Living in Estepona: a guide for buyers

Average price per m² of homes sold in Estepona

€3,514 per m²

  • All property types, from notary records
  • 3,183 sales, 1 Oct 2025 to 1 Oct 2026

See the proof

Local tip

Your own line about the area, quoted and credited to you.

An illustration of an Instant Content area guide, not a screenshot.

How it works

It runs from the Instant Content panel of your Website Builder site.

  1. Switch it on

    Open Instant Content in your Website Builder and turn it on. It covers 1 blog post and 1 area guide a week.

  2. Generate a post, or set up Autopilot

    Generate a post takes a topic or angle and the market: for sale, long-term rental or short-term rental. Autopilot writes on a schedule, within your monthly allowance.

  3. Read the draft

    The AI fills in local details such as beaches and drive times itself, and nothing checks them against a source. Correct anything wrong.

  4. Publish

    Publish it yourself, or switch on auto-publish. Posts about tax, the law, visas and residency, mortgages or inheritance are held for your review, with the reason in plain words.

What goes into each piece

It works from what your website already holds.

  • Your own listings

    The AI works from up to six of your live listings. The cards on the page follow your site's "Which properties" setting, your own listings first, and sold homes drop off on their own.

  • One labelled market figure

    Where there are enough sales (at least 10), a guide shows the average price per m² of homes sold in the town, from notary records. It appears once, in a box that names the place, the homes, the period and the number of sales, with a link to the proof. If an area has no figure of its own, the box names the town it comes from.

  • Your local tip

    Add a tip in your own words. It is quoted as a Local tip and credited to you and your agency. A tip that mentions a price or a regulated subject may hold the post for your review.

  • Your website's languages

    Each post is written once in your site's main language, then translated into its other languages, on matching addresses linked for search engines. All the versions count as one post.

  • Your name and the dates

    Each piece shows your name, the published date and the updated date. You can hide the name. Guides carry Article schema, and pages with a FAQ carry FAQPage schema.

  • Your voice

    The brand voice, the audience and the words to avoid that you save apply to every post. English can be British or American; British is the default.

Your listings' own photos.

Instant Content uses the photos of your listings. It does not generate property images. You can switch the market figure off in the panel's settings.

What it costs

Instant Content

1 blog post and 1 area guide a week, on top of the Website Builder.

30 credits a month

Extra posts

Up to 3 extra of each a week, Monday to Sunday.

5 credits each

Your first post

Your first post is a free trial, once your Website Builder site is published.

Free trial

The Website Builder

Instant Content runs on your Website Builder site. Building and previewing it is free; it is charged once you publish it.

From 50 credits a month

Every price is on one page: see pricing.

Questions

What does Instant Content write?

A blog post and an area guide a week for your Website Builder site, written from your own listings and the average price per m² of homes sold in the town, from notary records, where there are enough sales. Extra posts are 5 credits each.

Where does the average price per m² come from?

It is the average price per m² of homes sold in the town, from notary records, where there are enough sales: the PropertyList Oracle uses a figure only when at least 10 sales are behind it. It appears once, labelled with the place, the homes, the period and the number of sales, with a link to the proof. Asking prices next to it stay off unless you switch them on.

Do I have to publish everything?

No. Posts are saved as drafts for you to approve, or you can switch on auto-publish. Posts about tax, the law, visas and residency, mortgages or inheritance are held for your review.

Which languages does it write in?

Your website's languages, from English, Spanish, German, French, Dutch, Italian, Portuguese, Bulgarian, Greek and Russian. Each post is written once in your main language and translated into the others, and all the versions count as one post.

Will it sound like my agency?

It follows the brand voice, audience and words to avoid that you save in the panel, and you can add a local tip in your own words, credited to you. Read each draft before it goes out: the AI fills in local details such as beaches and distances itself, and nothing checks them against a source.

What does it cost?

30 credits a month for 1 blog post and 1 area guide a week, on top of the Website Builder, which is from 50 credits a month once your site is published. Extra posts are 5 credits each, up to 3 of each a week. Your first post is a free trial, once your Website Builder site is published.

Is it written by AI?

Yes. AI writes the text from your listings and the notary figures, and you decide what is published.

Not ready to create an account?

We will email you the summary: what is included free, what costs credits, and what it replaces. Read it in your own time, or forward it to your business partner.

One email. Unsubscribe any time.

Your area, written up every week.

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