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Vendor Reporting: Deploying Seller Activity Reports

Securing a high - value mandate is only the first step; retaining the vendor's trust throughout the sales process is paramount. Sellers expect regular, data - backed updates on how their asset is performing in the active market. If you need to recommend a strategic price reduction, you must have concrete data to justify the adjustment.
The PropertyList infrastructure allows you to generate comprehensive Seller Activity Reports. These premium reports operate as a highly powerful upsell opportunity and client retention tool, providing your vendors with absolute transparency regarding their property's digital performance and tracking exact listing exposure.

Core Strategic Metrics: What is Included?

The Seller Activity Report compiles advanced analytics into a single, highly visual presentation. Your vendors will receive a detailed breakdown of the following vital metrics:

• Listing Views: Track the total volume of impressions the property has received across the Smart MLS and public portals, demonstrating the exact reach of your marketing efforts.

• Click-Through Rate (CTR): Monitor the percentage of buyers and co - broking agents who actively click to view the full property details after seeing it in the initial search grid.

• Saved as Favourite Count: Reveal exactly how many users have actively bookmarked the mandate, indicating strong underlying market interest even if an offer has not yet been submitted.

• Enquiries Received: Provide a transparent ledger of all direct leads, viewing requests, and MLS co - broking enquiries generated by the listing.

• Comparable New Listings: Keep the vendor educated on their direct competition by highlighting newly listed, comparable properties that have recently entered the same hyper - local market.

• Market Shifts: Equip your sellers with real - time intelligence regarding regional price fluctuations, inventory absorption, and shifting market dynamics that directly affect their asset's positioning.

The Premium Upsell: Branded & Per - Listing

We understand that professional presentation is critical to an agency's brand authority. The Seller Activity Report is a premium feature deployed on a per - listing basis using your flexible pay-as-you-go account credits.

When deployed, the infrastructure generates a stunning, fully branded PDF document featuring your agency's logo and contact details.

 
This allows you to effortlessly send high - level, professional progress reports directly to your sellers, cementing your status as a data - driven market expert and ensuring you retain the exclusive mandate until the deal is successfully closed.